
About Our Founder
Justin Governale is a former Marine Scout Sniper, jiu jitsu Black Belt, professional fighter, stand up comic, dog rescue advocate, and Naked and Afraid x2 contestant.

Where does 'STA Primal' Come From?
STA Primal
STA = Surveillance and Target Acquisition Platoon; aka the Marine Corps Scout Sniper Platoon origins.
⚡️= A part of the employment symbol for "Sniper" on a map.
STA Primal encompasses breaking a monotonous lifestyle and focuses on "Chasing the Dragon" instead.
What is Chasing the Dragon?
Chasing The Dragon, is reference to that 'first high' feeling that only happens once, whatever it may be. Humans will then spend the rest of their life chasing the mythical dragon, which doesn’t exist. The problem with getting that first taste of adrenaline, is never feeling that euphoric again. Yet, we still inject ourselves into the chaos, in hopes of meeting the dragon again. STA Primal is to live anything but normal.
Dog Rescue
Our goal is to run a dog sanctuary and find homes for dogs in need. The relationship with a rescue dog is mutual, as both humans & dogs help put broken pieces together again. With each purchase, a portion goes towards helping dogs in need. We genuinely thank you for your continued support, as we grow together.
ABOUT STA PRIMAL
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Dog Rescue
Some of the money we make goes towards rescuing dogs, and we even capture the whole journey for you to enjoy.
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Epic Travels
Our ancestors were nomads, and it's important to tap into your primal DNA to explore the world. Humans weren't meant to sit behind a desk for 8 hours a day, 5 days a week, for 30 years; totaling 7.5 years straight! Get out and freaking do something!
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Chasing the Dragon
Your world will change when you change "I want" to "I will." We encourage taking leaps, tapping into the Millennia of your primal DNA encoded into you, and "Chasing the Dragon." We believe in doing that thing you've always wanted to do.